Amman, July 22 (Petra) -- The Jordan Library and Information Association has launched a national campaign to secure sponsorship and support from private sector institutions and donor agencies, coinciding with the release of its strategic roadmap for 2026–2027.

The initiative aims to strengthen the association's financial sustainability and ensure the execution of its upcoming programs and activities, according to a statement.

Association President Imad Abu Eid said the campaign aligns with the first pillar of the strategic plan, which focuses on financial sustainability. He noted that the drive seeks to expand partnerships with national institutions and the private sector while activating corporate social responsibility within the library and information sector.

Abu Eid added that the association is relying on its general assembly members to leverage their professional and personal networks to connect with decision-makers, executive management, and marketing and CSR departments at targeted organizations.

Additionally, the association has invited members to submit recommendations for potential corporate, banking, and institutional partners to be included in its direct outreach strategy, Abu Eid said.

//Petra// AF