Amman, Oct. 29 (Petra) -- Minister of Tourism and Antiquities Imad Hijazin met on Thursday with Harris Bokhari, Chair of the British Tourism Authority (VisitBritain and VisitEngland) Board, to discuss strategic cooperation and enhance Jordan's competitive position in the British travel market.

The meeting, held at the ministry's headquarters in the presence of Jordan Tourism Board (JTB) Director-General Ramzi Maaytah, focused on expanding partnerships with tour operators and airlines, scaling up joint promotional campaigns, and maximizing participation in major international exhibitions, primarily the World Travel Market (WTM) in London, to attract new visitor segments.

The JTB reviewed its ongoing promotional efforts in the United Kingdom, including hosting media delegations and conducting training programs for British travel agents.

Both sides emphasized the importance of exchanging technical expertise in destination marketing, market intelligence, and campaign ROI analysis to drive effective promotion and foster sustainable tourism growth.

//Petra// AF