Amman, Nov. 10 (Petra) -- The World Health Organization (WHO) held a two-day workshop on planning and implementing communication campaigns to promote physical activity, with journalists and representatives of national institutions taking part.

The workshop aimed to build national capacity to design and manage sustainable awareness campaigns to address physical inactivity. It drew on WHO’s Global Action Plan on Physical Activity and its recent guidelines, which emphasize the value of every movement.

WHO Representative in Jordan Iman Shankiti said during the workshop that communication campaigns are an important tool for moving from awareness to action and encouraging people to make physical activity part of daily life.

She affirmed the organization's commitment to continued cooperation with the Ministry of Health and partners in Jordan to develop targeted initiatives and messages that respond to community needs, encourage healthier lifestyles and build more active communities.

The program included practical training on four steps of campaign planning: setting specific, measurable, achievable, relevant and time-bound (SMART) objectives; researching target audiences; developing and testing messages; and selecting digital and traditional communication channels, in cooperation with schools, youth centers and workplaces.

Participants also reviewed successful local and regional campaigns and identified indicators for monitoring and evaluation.

Participants concluded the workshop by presenting implementation plans for future efforts to promote physical activity in the Kingdom.

//Petra// NQ