Amman, Oct. 1 (Petra) - The Embassy of Malaysia in Amman hosted the Malaysia Tourism Networking Luncheon on Thursday, in collaboration with the Jordan Tourism Board (JTB) to deepen bilateral cooperation, enhance destination visibility, and promote the Visit Malaysia 2026–2027 campaign.
The event served as a collaborative platform to strengthen industry linkages and boost two-way travel between Amman and Kuala Lumpur.
Ambassador of Malaysia to Jordan Dato’ Mohamad Nasri Abdul Rahman noted the "vital role" of the Jordanian market for Malaysian tourism.
"For Malaysia, Visit Malaysia is more than a tourism campaign. It is an opportunity to share our culture, natural beauty, and the warmth of our people," said the ambassador. "We offer a unique combination of safety, value-for-money, world-class shopping, and a naturally Muslim-friendly environment with accessible Halal dining and prayer facilities that resonate strongly with Jordanian families and leisure travellers." In 2025, Malaysia received 8,957 visitors from Jordan, while 8,033 Malaysians traveled to Jordan, according to the ambassador.
Active participation from major stakeholders, including the Jordan Inbound Tour Operators Association, the hotel sector, and outbound travel agencies, underscored the event's success.
The luncheon was attended by JTB Director General Ramzi Maaytah as Guest of Honour alongside key Jordanian travel trade leaders, tour operators, hospitality representatives, and media.
//Petra// HA
