Dubai, Sept. 17 (Petra) -- Minister of Government Communication and Government Spokesperson Mohammad Momani said the rapid transformation of the media landscape goes beyond changes in tools and platforms, requiring media institutions to rethink content production, audience engagement, and their role in shaping public understanding.

Speaking at a session titled "Dialogue with Arab Media Ministers" during the Arab Media Summit 2026 in Dubai, Momani said the massive flow of information has made public trust a critical asset and a central objective for media institutions.

He said the challenge facing Arab and international media is not only to obtain accurate information quickly, but also to interpret it, place it in context and explain its implications while maintaining a meaningful presence in public debate.

The media’s role, he added, has expanded from reporting what happened to explaining why it happened, what it means and what could follow.

Momani said Jordan is working to strengthen government communication through continuous monitoring, faster access to information, improved performance of media spokespeople and direct engagement with the public.

He stressed that the value of government communication lies in providing accurate information that enables the public to understand developments with confidence.

On the Arab narrative, Momani said the media environment is increasingly a contest over news, interpretations and perceptions, requiring the Arab narrative to be presented through facts, firsthand accounts and context while expanding the reach of Arabic content across global languages and platforms.

He also called for stronger Arab cooperation in information exchange, content verification, training and the development of young media professionals.

On artificial intelligence (AI), Momani said AI has become part of the media and government work environment, requiring institutions to benefit from its capabilities while maintaining professional and human responsibility. As misinformation and manipulation tech becomes more sophisticated, he said, the importance of trusted sources is growing.

Jordan views AI as an opportunity to enhance government performance while maintaining the government institution’s role as the authoritative source of official information.

Momani said the future of media will depend on institutions’ ability to earn and maintain public trust, stressing that Arab media and communications ministries should help institutions and professionals adapt to technological change and contribute to shaping the sector’s future.

//Petra// AJ