Amman, July 15 (Petra)-- The Jordan Food and Drug Administration (JFDA), in cooperation with security forces, has seized approximately 5 tonnes of unauthorized, counterfeit, and untraceable cosmetics bearing global brand names, the regulatory body said on Wednesday.

The major enforcement operation targeted the primary supply chain of these products, which were being promoted across dozens of social media pages. Inspectors raided three retail shops and their associated warehouses, identifying them as the main distribution hub.

The JFDA stated that the operation followed an extensive investigation and data analysis of the offending social media pages, alongside tracking shipping data from delivery companies used to distribute the cosmetics to consumers.

According to the regulator, online sellers purchased large quantities of these counterfeit goods at low prices to market them digitally.

By targeting the main source of the supply chain, the JFDA estimates it has successfully disrupted approximately 70% of the supply of counterfeit cosmetics flowing to online platforms in the country.

The authority added that investigations are ongoing to locate and permanently shut down any remaining supply sources. The seized items have been confiscated for destruction, three commercial facilities have been sealed, and those involved have been referred to the public prosecutor for legal action.

//Petra// AF