Amman, Mar. 7 (Petra) – Chairman of the European Chamber of Commerce in Jordan (EuroCham), Ali Murad, said the Kingdom's step to host the Jordan-EU Investment Conference reflects its "prominent position as a reliable" economic partner" of the European Union.

He added that the move sends a "clear" message that the Kingdom is an "attractive" environment capable of attracting quality investments despite regional and international challenges.

In remarks to "Petra," Murad said the conference, which is set to be held on April 21 in the Dead Sea region, carries "significant" political and economic weight.

Murad underlined the "depth of the strategic" partnership between Jordan and the European Union, referring to the two sides' commitment to elevating economic relations to "more integrated levels." He added that the event represents a "practical" platform for showcasing "genuine" investment opportunities in the Kingdom and opening direct channels between European investors and their Jordanian counterparts, as well as official and financial institutions.

Murad noted this situation will contribute to accelerating investment decisions and turning agreements into "tangible" projects.

He affirmed the conference presents a "true" opportunity to bolster confidence in the national economy, highlight the Kingdom's current economic reforms and solidify Jordan's position as a "safe and stable" gateway for European investment in the region.

Regarding the core axes of the conference's outcomes, Murad called for building upon the bilateral meetings that will be held during the sessions and establishing a clear follow-up mechanism for the mutual points of agreements.

He also urged continuity to develop the legislative environment, streamline procedures, and enhance transparency, which will strengthen Jordan's "competitiveness" in attracting European investments.

During the conference, Murad indicated that investment opportunities focus mainly on the conventional and renewable energy sectors, water and desalination, infrastructure, transportation and logistics, technology and communications, and high value-added industries, as well as the education, health, and tourism sectors.

Murad noted these sectors align with the European Union's priorities for sustainable investment, green transformation, and digital transformation.

Murad noted European investments in the Kingdom are currently present in the industrial, energy, financial services, telecommunications, transportation, and information technology sectors.

European companies operating in Jordan contribute to transferring expertise and technology, creating job opportunities, and boosting exports to European markets, he pointed out.

He affirmed Jordan can attract new European investments, based on its political and security stability, its strategic geographic location connecting regional markets, and its network of free trade agreements, as well as extensive, qualified workforce, and relatively advanced infrastructure in a number of vital sectors.

//Petra// AG