Amman, Nov. 10 (Petra) -- Tkiyet Um Ali and Dar Abu Abdullah on Tuesday launched agricultural projects under the Developmental Sadaqah Jariyah (Ongoing Charity) Program, an initiative designed to turn charitable contributions into sustainable income-generating opportunities for Jordanian families.

The projects were unveiled during an event titled "Faces Tell the Story," highlighting the program's impact on participants through employment, vocational training and income generation.

The initiative channels charitable donations into establishing and equipping productive assets that provide long-term benefits, moving beyond immediate assistance to help participants develop skills, earn an income and eventually manage their own businesses.

Implemented jointly by Tkiyet Um Ali and Dar Abu Abdullah, the program draws on Tkiyet Um Ali's more than two decades of humanitarian work and hunger relief, alongside Dar Abu Abdullah's agricultural infrastructure and expertise.

The program initially focuses on agriculture, using existing facilities to develop production, connect participants with markets and assess the projects' economic and social impact, with plans to expand into other productive sectors. Its agricultural component includes hydroponic farming, greenhouses and vegetable-growing beds, as well as beekeeping and mushroom production units at the Tanour, Bab Amman and Mu'tah farms.

Participants follow a five-year empowerment program that begins with technical and financial training before progressing to practical work, production management, cost control and marketing.

The program ultimately aims to enable participants to manage their projects independently or through semi-cooperative arrangements and share their expertise with new participants.

The launch forms part of Tkiyet Um Ali's "Reward With Every Harvest" campaign, which promotes the agricultural initiative and highlights its contribution to improving participants' livelihoods.

Tkiyet Um Ali and Dar Abu Abdullah Director General Samer Balqar said the program seeks to direct charitable giving toward projects that place people at the center of development.

He explained that transforming ongoing charity into productive assets, supported by training, mentoring and follow-up, enables participants to build skills and generate income that improves their families' living conditions.

Balqar added that the benefits extend to families and local communities by developing capabilities that remain valuable after direct support ends.

University of Jordan Professor of Islamic Jurisprudence and Its Principles Abdullah Kilani discussed the religious principles governing ongoing charity and the developmental value of projects whose benefits continue over time.

The event also featured an exhibition of photographs and personal stories documenting participants' experiences, alongside the "Sustainability Shop," which displayed products made by beneficiaries of the development programs. A visual presentation highlighted the program's performance indicators, productive assets and income-generating opportunities.

Tkiyet Um Ali and Dar Abu Abdullah offer individuals and institutions several ways to support the initiative, including a JD50 "Sustainability Share" and contributions toward growing beds, greenhouses, beehives and mushroom production units.

Further information about the program and contribution options is available at tua.jo.

//Petra// AJ