Amman, May 20 (Petra) -- The Jordan Tourism Board (JTB) launched a series of promotional events in several international capitals as part of an integrated marketing strategy to showcase the Kingdom’s tourism, cultural, and human heritage, as well as its investment opportunities and attractive business environment.

The promotional program includes awareness and cultural activities in London, Moscow, Rome, Madrid, Algiers, New Delhi, and Tokyo, as well as events in Brasilia, Ottawa, and Jakarta.

The JTB said the events are part of ongoing efforts to expand the Kingdom’s tourism promotion across priority international markets by leveraging national occasions and global events to position Jordan as a safe and diverse destination offering unique travel experiences.

It added that the events feature promotional and cultural performances alongside interactive experiences highlighting Jordan’s national identity, archaeological and natural attractions, and religious and wellness tourism destinations.

The campaign also promotes national occasions, most notably the Kingdom’s 80th Independence anniversary, in addition to the momentum surrounding the participation of the Jordan national football team in the 2026 FIFA World Cup, with the aim of reinforcing Jordan’s modern image and strengthening its position as a leading global tourism destination.

The activities are being implemented in cooperation with the Ministry of Foreign and Expatriate Affairs and Jordanian diplomatic missions in those capitals, reflecting the diversity of Jordan’s tourism product and enhancing the Kingdom’s international presence.

The JTB reaffirmed its commitment to implementing its promotional strategies through its overseas offices and in partnership with relevant stakeholders to expand outreach in target markets and enhance the effectiveness of Jordan’s tourism marketing campaigns in the coming period.

//Petra// AO