Amman, July 2 (Petra) -- The Amman Chamber of Commerce (ACC) and the Jordan Inbound Tour Operators Association (JITOA) held discussions on key challenges facing the tourism sector, as regional tensions continue to weigh on travel activity and related industries.

The meeting reviewed the impact of recent developments on tourism performance, including a slowdown in visitor activity, weaker bookings, increased cancellation rates, and disruptions to air travel in several markets.

ACC Chairman Khalil Al-Haj Tawfiq said the chamber will take up the sector’s concerns and engage with relevant stakeholders to help ensure business continuity. He stressed the importance of closer coordination between the public and private sectors to develop practical solutions that support affected industries.

He added that the chamber plans to convene a wider meeting bringing together tourism sector representatives and relevant stakeholders to discuss actionable measures aimed at strengthening the sector’s resilience and improving Jordan’s tourism competitiveness.

JITOA Chairman Nabih Riyal highlighted the importance of cooperation with the Amman Chamber of Commerce, commending its efforts to elevate sector issues and communicate them to decision-makers.

He said the association will develop a comprehensive marketing strategy designed to complement existing initiatives and enhance promotion of Jordan in international markets. The plan will be submitted to the chamber for review and potential adoption, with consideration of funding and implementation mechanisms in coordination with partners.

Board members from both sides emphasized that tourism remains a vital economic sector closely connected to trade, transport, hospitality, and other service industries, calling for continued support across all components of the sector.

//Petra // WH