Cairo, July 16 (Petra) -- Jordan and Egypt are stepping up efforts to strengthen tourism cooperation, with officials and industry leaders meeting in Cairo to explore new opportunities for joint travel programs, investment, and destination marketing.
Opening a bilateral tourism workshop organized by the Jordan Inbound Tour Operators Association (JITOA), Jordan's Ambassador to Egypt, Amjad Al-Adayleh, said tourism has become one of the key pillars of the broader strategic partnership between the two countries, supported by the leadership of both nations.
Al-Adayleh said the workshop represents another step toward implementing agreements reached during the November 2021 visit of His Royal Highness Crown Prince Al Hussein bin Abdullah II to Egypt. Those agreements laid the groundwork for closer tourism cooperation through coordinated promotional campaigns, joint exhibitions and tourism events, and greater collaboration on tourism investment.
He stressed that Jordan and Egypt should be promoted as complementary destinations rather than competitors, arguing that growth in one country's tourism sector creates opportunities for the other. Together, he said, the two nations offer visitors an unmatched combination of historical, cultural, and religious attractions that span thousands of years of civilization.
The ambassador also underscored the importance of expanding cooperation between tourism authorities in both countries by organizing more joint promotional events and sharing expertise. He said stronger collaboration could further develop religious, cultural, medical, environmental, and investment-focused tourism.
The workshop brought together tourism officials and private-sector representatives from both countries to discuss ways of creating combined travel packages and coordinated tourism itineraries designed to attract larger numbers of regional and international visitors. Participants also exchanged successful business experiences and explored practical ways to deepen partnerships between Jordanian and Egyptian tourism companies.
Highlighting Jordan's tourism potential, Al-Adayleh pointed to the Kingdom's diverse attractions, ranging from adventure and nature tourism to archaeological, wellness, and religious destinations. He said Jordan's major Christian and Islamic heritage sites, including the Baptism Site of Jesus Christ, Mount Nebo, and the shrines of the Prophet Muhammad's companions, could be linked with Egypt's Holy Family Trail to offer integrated religious tourism experiences.
Speaking to Petra on the sidelines of the event, JITOA Nabieh Riyal said the workshop serves as a platform for travel agencies and tour operators from both countries to establish new partnerships and identify business opportunities. Organized in cooperation with the Jordanian Embassy in Cairo, the event is intended to strengthen ties between tourism institutions and encourage greater collaboration across the sector.
Riyal said the strong participation from Jordan reflects the industry's commitment to expanding its presence in the Egyptian market. He emphasized that Jordan and Egypt possess complementary tourism assets, allowing them to jointly market themselves as a single, multi-destination experience for Arab and international travelers.
Executive Director of the association Lama Al-Mahadin said the active involvement of Jordanian inbound tourism companies demonstrates the sector's commitment to closer cooperation with Egypt. She noted that the workshop features specialized discussions on developing joint tourism products tailored to the needs of targeted markets.
Al-Mahadin described the event as the first in a series of collaborative initiatives aimed at increasing tourist flows between Jordan and Egypt by capitalizing on the countries' shared historical, cultural, and human heritage while reinforcing their position as leading tourism destinations in the region.
//Petra//WH
