Jerash, July 28 (Petra) -- Jordan's three mobile telecommunications operators Zain Jordan, Orange Jordan and Umniah have launched a joint tree-planting initiative in Orange Forest in Jerash Governorate to mark World Nature Conservation Day.

The initiative aims to plant more than 2,000 forest trees, highlighting their role in improving air quality, supporting biodiversity, reducing soil erosion and increasing the soil's capacity to retain water.

The project also seeks to enhance carbon absorption, help mitigate the effects of climate change, promote a culture of voluntary environmental action, and support the transition toward a green economy.

The event was attended by Zain Jordan Chief Executive Officer Fahad Al Jassim, Orange Jordan Chief Executive Officer Philippe Mansour, and Umniah Chief Executive Officer John Delves, along with employees from the three companies.

Journalists, content creators and social media influencers also took part in the initiative by planting trees alongside company representatives.

//Petra// AF