AMMAN, Sept. 16 (Petra) – Minister of Government Communication and Government Spokesperson Dr. Mohammad Momani underscored the vital importance of keeping official government media tools aligned with the rapid technological advancements sweeping the digital media landscape.

Speaking in Amman on Wednesday at the opening of a digital communication and social media capacity-building workshop organized by the Ministry of Government Communication in cooperation with the Ministry of Digital Economy and Entrepreneurship, Momani noted that the training session –led by a team of experts from Meta (the parent company of Facebook, Instagram, WhatsApp, and Threads) –aims to upgrade the competencies of government media personnel and brief them on cutting-edge digital media methodologies.

Momani stressed that Jordan possesses a successful track record in digital media performance, highlighting the ongoing imperative to monitor modern media developments, tools, and platforms. He also pointed out the necessity of adapting to evolving journalistic and communicative formats to maximize public outreach and audience engagement.

The workshop targeted official spokespersons, digital media directors, and communication unit personnel across ministries, public institutions, regulatory bodies, and state-owned companies.

Attended by 126 media professionals from government communication units, the workshop forms part of the Ministry of Government Communication’s broader training strategy to continuously build the skills of official press corps. The initiative seeks to optimize the use of social media tools within official public relations and media operations, while raising awareness regarding the safe and positive deployment of diverse digital instruments.

The workshop's comprehensive agenda covered multiple core themes, including informational content pillars, content classification, optimal scheduling for publishing and engagement, algorithmic strategies to enhance content reach and visibility, updated guidelines for managing multimedia assets such as photos and videos, and performance metrics for media campaigns.

//Petra// AA