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  3. APC advances industrial transformation strategy to boost value-added output, CEO says

APC advances industrial transformation strategy to boost value-added output, CEO says

14/04/2026 | 20:49:01

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Amman, April 14 (Petra) -- The Arab Potash Company (APC) is moving forward with an integrated industrial transformation strategy aimed at maximizing the value of Jordan's mineral wealth and strengthening the kingdom's economic security, the company’s chief executive said on Tuesday.

CEO Maen Nsour outlined the strategy during a visit by participants of the National Defense Course (23/2026) from the Royal National Defense College to the company’s plants in Ghor Al Safi. The delegation, led by the college commandant and senior faculty, reviewed APC’s role in supporting the industrial sector and its contribution to the national economy.

In a lecture titled "Industrial Policy and its Role in National Development: Insights from the Arab Potash Company Experience," Nsour highlighted the company’s shift from traditional production to becoming an integrated industrial conglomerate focused on high-value downstream industries.

Nsour revealed that APC achieved a historic production record in 2025, reaching approximately 2.9 million tonnes of potash, a growth of more than 21%. He reported that consolidated net revenues hit JD726 million ($1.02 billion), with consolidated net profits reaching nearly JD173 million ($244 million), demonstrating robust operational and financial health.

The company has successfully expanded its global footprint by developing new potash products and penetrating markets in Europe, Brazil, and several Asian countries. Nsour stated that these efforts have positioned Jordan as a critical link in global fertilizer supply chains, supporting international food security.

Under its strategic vision through 2034, APC aims to increase production capacity to 3.7 million tonnes. The plan involves diversifying the company’s portfolio into specialized, high-value chemicals and mineral derivatives.

To support this growth, the company has earmarked approximately $3.4 billion for capital investment projects. These investments are designed to upgrade production systems and expand chemical manufacturing, aligning with the objectives of the Economic Modernization Vision.

The Commandant of the Royal National Defense College praised APC as a cornerstone of the national economy. He noted that the company’s success in transforming natural resources into a globally competitive industrial force serves as a vital model for building a resilient and sustainable national economy.

Following the briefing, the delegation toured the production facilities to observe the modern operational technologies used to manufacture specialized products for international export.

//Petra// AF

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