Amman, Sep. 10 (Petra) –Jordan Tourism Board (JTB) has strengthened its presence in the Chinese market by opening a representative office in China.

This move is part of efforts to expand scope of tourism promotion for Jordan, attract more Chinese tourists, and foster partnerships with travel agencies and tour operators within the Chinese market.

According to a JTB statement issued on Thursday, an agreement was signed with a representative office in China to officially represent the JTB in the market.

As for its goals, the office seeks to promote Jordan as a tourist destination and enhance communication with entities and companies operating in China's travel sector.

During the signing ceremony, a specialized presentation was implemented to highlight China's tourism demand trends, the proposed strategy and action plan, and opportunities to increase the number of Chinese tourists visiting Jordan.

The JTB said the office's inauguration marks a "significant" step to bolster Jordan's presence in the Chinese market, develop marketing and promotional tools, and build sustainable partnerships with the Chinese tourism sector.

The JTB added that these efforts aim to showcase Jordan's tourism assets and products, increase number of Chinese visitors, and enhance Jordan's "competitiveness as a global tourism destination." //Petra// AG