Sharjah, Aug. 17 (Petra) -- Sharjah Media City (Shams) announced Monday that the third edition of its Shams Arabic Content Award has seen widespread interest from creators and content producers, with total entries surpassing 500.

In a statement, Shams noted that the third cycle comes amid rapid developments in content creation, particularly regarding production tools, audience engagement styles, and reach, which provide creative talents with broader opportunities to present their work.

Shams introduced three new award categories this year: Best TV Series Screenwriter, Best Original Score for a Film or TV Series, and Best Creative Commercial. These join existing categories covering short films, AI-generated video, content creation, podcasting, and acting.

Rashid Abdullah Al Obad, Director General of Sharjah Media City, said the high turnout reflects the growing volume of creative talent across the Arab world, highlighting the emergence of competitive works capable of making a strong impact.

//Petra// AF