Amman, Oct. 8 (Petra) – The Jordan Tourism Board (JTB) signed a cooperation agreement with VFS Global to expand tourism promotion in Gulf markets and attract more visitors from Gulf Cooperation Council (GCC) countries.

The agreement was signed on the sidelines of a workshop attended by representatives of travel and tourism agencies and other sector stakeholders.

The JTB said Thursday the partnership is intended to draw on VFS Global’s regional and international networks to support marketing efforts in target markets.

Workshop discussions focused on joint promotional campaigns, tourism packages tailored to Gulf visitors, and cooperation among tourism-sector companies and institutions.

The VFS Global delegation also visited a number of tourism sites in Jordan and met with industry stakeholders, including Royal Jordanian and private-sector representatives, to discuss potential tourism products and programs for Gulf markets.

The JTB said the agreement forms part of its efforts to expand marketing partnerships and strengthen Jordan’s presence in Gulf tourism markets.

//Petra// AO