Amman, Nov. 6 (Petra)-- The Boulevard Abdali has launched its new initiative, "The Boulevard’s Corner," aimed at empowering the local community and promoting creativity and innovation.

In a statement issued on Thursday, the company said that the initiative offers a dedicated space free of charge for entrepreneurs, artists, and small business owners to showcase their work, promote their products, and grow their ventures. This effort comes as part of The Boulevard’s ongoing commitment to corporate social responsibility and its support for Jordanian talent and local entrepreneurship.

According to the statement, the initiative provides an interactive platform that allows Jordanian talents to reach a wider audience and market their products in a modern, integrated environment designed to support the creative economy, encourage entrepreneurship, and promote local production.

The company also announced that the first beneficiary of this initiative is "Tuft.jo," a fully Jordanian brand founded in 2021 by Labib Khassawneh, Tala Al-Salhi, and Mira Al-Dajeh.

The brand specializes in handmade rugs crafted using modern tufting techniques and aims to promote the culture of craft skills and contemporary design through educational and interactive workshops that provide materials and tools for learning the art of tufting.

"Tuft.jo" is the first exhibition of its kind in Jordan, hosted at The Boulevard with the support of The Boulevard’s Corner, which has provided the exhibition space free of charge.

//Petra// MF